What are the Benefits of Outsourcing my Data Cleansing?

 



The quality of data is critical to the success of any business intelligence strategy. Data Cleansing Services is an important requirement regardless of the type of business for the following reasons:

·        Every month, approximately 3% of data in the world decays.

·        Poor data quality causes approximately 14% of revenue loss each year.

·        Approximately 18% of all telephone numbers change annually, and 22.5% of all emails expire.

Given the decay that accumulates over time, it makes sense to cleanse data regularly. However, many businesses have a sizable database of organic contacts. This means that to keep the data clean, they will have to work around the clock validating and updating the list with new contacts.

  • There is no need to purchase data cleansing tools or hire additional personnel

When data enters your business systems through various channels, it is frequently inaccurate, duplicated, incomplete, and out of date. As a result, cleaning it regularly is necessary to maintain quality standards. If you choose to clean it in-house, you will need the necessary tools, technology, and expertise, which will incur additional costs for your company. Working with professional and experienced data cleaning service providers will transform data cleaning into a simple line item that you will be able to seamlessly integrate into your organizational budget.

  • Complete tranquillity

When data is collected from multiple sources, it contains a variety of errors and impurities. Consider the following shocking facts about B2B business data:

Incorrect data leads to wasted effort and incorrect assumptions. Dirty data has a wide-ranging impact on your business and bottom line. When your data is stale, your business decisions are more likely to be flawed, and you risk losing money. Data cleansing by skilled data professionals will assist you in focusing on data that will yield results, allowing you to use your resources more efficiently to pursue quality leads.

  • Your team can concentrate more on developing insights and making decisions

One of a company's most valuable assets is its data. The ability to analyze data and metrics in real-time is critical for making critical business decisions. However, data scientists devote a significant portion of their time to data preparation and only 9% and 4% of their time to data mining for patterns and refining algorithms, respectively. Consider another survey finding: 76% of data scientists admit that data preparation is the least enjoyable part of their job. When employees are unhappy with their jobs, it often leads to decreased productivity, morale, quality, and efficiency.

  • Increase the Effectiveness and Reliability of Your Sales and Marketing Database

According to a study of B2B companies, only 60% of generated leads are valid and acceptable. 40% of leads do not meet the criteria of marketers. Here's why we want you to pay attention to the figures above: Poor data leads you to the wrong people and wastes your time and effort. When your data is error-free, you can make better marketing decisions that benefit your company.

  • It increases an organization's scalability, flexibility, and agility.

Outsourcing data cleansing services to professionals provides your company with the flexibility and scalability it needs to keep up with market dynamics and fluctuations. It also boosts the productivity of your in-house data scientists by allowing them more time to explore the true potential of digital transformation. Cleaning data can take up to 60% of a data scientist's time. Outsourcing data cleansing to a company with efficient processes will assist your in-house teams in becoming 100 percent more efficient at analyzing data and using it to grow your business.

Data cleansing is a time-consuming and labor-intensive process. Putting such a complex task in the hands of your employees significantly increases business process timeframes, slowing down operations and jeopardizing the business. Outsourcing data cleansing to a professional data cleansing company increases the productivity of your skilled resources, allowing them to devote more time to generating analytics and insights and using them to grow your business.

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