What are the Benefits of Outsourcing my Data Cleansing?
The quality
of data is critical to the success of any business intelligence strategy. Data Cleansing Services is an important requirement regardless of the type of business for
the following reasons:
·
Every
month, approximately 3% of data in the world decays.
·
Poor
data quality causes approximately 14% of revenue loss each year.
·
Approximately
18% of all telephone numbers change annually, and 22.5% of all emails expire.
Given the
decay that accumulates over time, it makes sense to cleanse data regularly. However,
many businesses have a sizable database of organic contacts. This means that to
keep the data clean, they will have to work around the clock validating and
updating the list with new contacts.
- There is no need to purchase data cleansing tools or hire additional personnel
When data
enters your business systems through various channels, it is frequently
inaccurate, duplicated, incomplete, and out of date. As a result, cleaning it regularly
is necessary to maintain quality standards. If you choose to clean it in-house,
you will need the necessary tools, technology, and expertise, which will incur
additional costs for your company. Working with professional and experienced
data cleaning service providers will transform data cleaning into a
simple line item that you will be able to seamlessly integrate into your
organizational budget.
- Complete tranquillity
When data is
collected from multiple sources, it contains a variety of errors and
impurities. Consider the following shocking facts about B2B business data:
Incorrect
data leads to wasted effort and incorrect assumptions. Dirty data has a
wide-ranging impact on your business and bottom line. When your data is stale,
your business decisions are more likely to be flawed, and you risk losing
money. Data cleansing by skilled data professionals will assist you in focusing
on data that will yield results, allowing you to use your resources more
efficiently to pursue quality leads.
- Your team can concentrate more on developing insights and making decisions
One of a
company's most valuable assets is its data. The ability to analyze data and
metrics in real-time is critical for making critical business decisions.
However, data scientists devote a significant portion of their time to data
preparation and only 9% and 4% of their time to data mining for patterns and
refining algorithms, respectively. Consider another survey finding: 76% of data
scientists admit that data preparation is the least enjoyable part of their
job. When employees are unhappy with their jobs, it often leads to decreased
productivity, morale, quality, and efficiency.
- Increase the Effectiveness and Reliability of Your Sales and Marketing Database
According to
a study of B2B companies, only 60% of generated leads are valid and acceptable.
40% of leads do not meet the criteria of marketers. Here's why we want you to
pay attention to the figures above: Poor data leads you to the wrong people and
wastes your time and effort. When your data is error-free, you can make better
marketing decisions that benefit your company.
- It increases an organization's scalability, flexibility, and agility.
Outsourcing
data cleansing services to professionals provides your company with the
flexibility and scalability it needs to keep up with market dynamics and fluctuations.
It also boosts the productivity of your in-house data scientists by allowing
them more time to explore the true potential of digital transformation. Cleaning
data can take up to 60% of a data scientist's time. Outsourcing data cleansing
to a company with efficient processes will assist your in-house teams in
becoming 100 percent more efficient at analyzing data and using it to grow your
business.
Data
cleansing is a
time-consuming and labor-intensive process. Putting such a complex task in the
hands of your employees significantly increases business process timeframes,
slowing down operations and jeopardizing the business. Outsourcing data cleansing to a professional data cleansing company increases the
productivity of your skilled resources, allowing them to devote more time to
generating analytics and insights and using them to grow your business.
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